There is one thing that bothers me about video gaming, and that is the fact that many game companies are only making games for the profit. How much do you think most games can change in a year? The answer is not much, yet every year there are new copies of all the sports franchises. These games rarely ever amount to a complete overhaul of the game but only provide updates to parts they got wrong the last year.
I think that once you purchase a certain game you should be able to get a huge discount on the next years games for at least 3 years or so. If you could buy Madden this year and get the next three as updates to the first at even 75% of the cost then it wouldn't feel like you're being ripped off as they release minor updates year after year and rely on the fact that they have a monopoly on the NFL market and the Madden name.